Marc Barnes has worked as a newspaper reporter, first on the metro desk and then as a business writer, for several dailies in North Carolina. He has been a corporate communications manager for Novant Health, which required him to wear a suit, and has owned his own public relations solo practice, Marc Barnes & Associates since 2004, which does not MB&A combines media relations and public relations strategy and execution for its own clients or as a subcontractor for outside marketing agencies, using the knowledge gained through decades of journalistic experience. That experience taught Barnes both how reporters, editors and broadcast producers think; as well as teaching him what public relations strategies do NOT work in a newsroom. Significant national consumer placements have included The Today Show, The New York Times, The Wall Street Journal, HGTV, Better Homes & Gardens and PBS’s This Old House, both broadcast and magazine. A native of Durham, Barnes resides in Greensboro.
Good reputation management helps you follow the first rule of crisis communications. Don’t have a crisis.
THURSDAY, SEP 8 — 1:15 PM – 2:15 PM
Manage your reputation well and the chances that you will have a business-ending crisis are greatly lessened. I will talk about good ways to manage a reputation – and what to do if a crisis happens.
Our tagline is Consider tomorrow. Today.
What that means is that you build a foundation, a backdrop, against which future events can be judged. When you do that – and do that well – both the media and your audience are not as likely to believe bad news about you and are likely to rally to your defense. An example that I cite are two community banks in the Triad. The two had an identical percentage loss in one quarter. For the bank that had pursued public relations, the loss was seen as a bump in the road. For the other, which had not, it was seen as the end. Several years later, the bank with the good reputation sold at a profit. The other sold at a loss, because of public perception.