Lunch, General Session Speaker

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: MAYOR ALLEN JOINES — General session address. SPEAKER: MAYOR ALLEN JOINES

Good reputation management helps you follow the first rule of crisis communications. Don’t have a crisis.

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: MARC BARNES — Manage your reputation well and the chances that you will have a business-ending crisis are greatly lessened. I will talk about good ways to manage a reputation - and what to do if a crisis happens. Our tagline is Consider tomorrow. Today.What that means is that you build a foundation, a backdrop, against...

Podcast Jumpstart

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: ROB AINBINDER — In this session you’ll walk through Rob’s 5 step podcast framework. At the end you’ll be ready to define, host, produce, launch and syndicate your podcast. Learn the essential steps you need to take to harness the power of this impressive medium for your startup or small business. SPEAKER: ROB AINBINDER

Macinizing Your Business

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: KANDI VILLANO — We will show you how to work smarter in your business using Apple Products and other technologies. SPEAKER: KANDI VILLANO

Where Did the Money Go?

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: ERICA PARKER — Forecasting is essential for the financial health of your business. We will discuss the common pitfalls most businesses make when projecting their business cash flow. SPEAKER: ERICA PARKER

7 Things I Wish I Had Known When I Started My Solo Business

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: MARK TOSCZAK — I'll cover 7 practices, ideas and tips that have helped me run a successful one-person business since 2013. It will includes tips about legal matters, finances, sales and marketing, working with clients, and more. SPEAKER: MARK TOSCZAK

Google Business Profile (GMB) 101

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: ROB AINBINDER — Google Business Profile (formerly Google My Business) is a free way to inform prospective customers about your business. In this session you’ll learn the can’t miss steps to building awareness on Google’s business platform. SPEAKER: ROB AINBINDER

Intellectual Property 101

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: KIMBERLY GATLING — What is intellectual property, how do you protect it, and how do you make sure your use of third party content is safe? This session will explore these topics and more. SPEAKER: KIMBERLY GATLING

Understanding Website Accessibility

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: KRISTIE STATON — Web accessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed. Accessibility is essential for people with disabilities and useful for everyone in...

Google Ads and Social Advertising: The Essentials

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: SEAN BROWNE — Paid Advertising promises to give you control and your brand quick exposure to a targeted audience. Join Sean as he delivers a primer on the major digital paid advertising options available so that you can develop an effective strategy for business growth. SPEAKER: SEAN BROWNE

Who needs a photo anyway?

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: BERT VANDERVEEN — We are bombarded by photos, videos and images more than ever before. At the same time we are fighting to get eyeballs on the photos that will drive people to our brands and businesses. What works to compel clicks looks and cause interaction? Can’t we just use this photo? Do I need...

In A World: How Online Communities Are Like The Movies

500 W 5th 500 W 5th St, Winston-Salem, North Carolina

SPEAKER: RYAN BOYLES — Starting an online community is like casting a film and picking the right sets. Adopting a community strategy is like writing a script and building the right soundtrack with the best crew. Getting community right is a lot like making movies, but it's no field of dreams. Learn how to build...