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Brand Attachment: The Neuroscience of Winning and Keeping Customers
September 8 @ 10:00 am – 11:00 am
SPEAKER: GORDON LOCKE —
In this presentation we will explore the emotional attachment brands ultimately want with consumers, how it manifests, what is at stake and why it is the ultimate pay off. Brand attachment is the realm behind loyalty. It is harder to break, yet harder to earn. Data-driven content and insights informed storytelling are important tools in the path to authentic, relevant and purposeful connections.
SPEAKER: GORDON LOCKE