Jim’s background encompasses over 18 years of interactive business development, marketing and public relations experience in B2B, government, ecommerce and consumer environments. Currently a VP, Digital Strategist at Ketchum Public Relations, Jim has provided both strategic guidance and creative planning for clients including Wendy’s, Pepsico, IBM and Frito Lay in the ever-evolving realm of digital platforms, social influencers and content. His specialty is bringing brand experiences to life by converging these elements to spark conversation that builds engagement and ultimately drives action.
Digital PR: The Great Equalizer
In today’s world, consumer and industry conversation is no longer driven by just the media. As the PR landscape evolves toward a more direct-to-audience reality, it opens up opportunities for smaller, more nimble businesses to drive the important conversations or capture the prevailing attention. This session provides an overview of how to capitalize on them with smart digital strategies.