Dania Santana

Multiculturalism, Diversity & Inclusion Expert
Embracing Diversity, LLC

Social Media Marketing For The Hispanic Market

Many businesses and brands see marketing to Hispanics as creating Spanish translations from General Market campaigns and switching a couple of pictures. During my presentation, I will teach attendees how to better reach Latinos through their social media channels and how to effectively implement bilingual campaigns that inspire and engage potential customers locally and nationally.

Attendees will learn to steer away from the “one size fits all” approach for marketing to Latinos as well as practical tips they can implement for attracting Hispanic customers to their brands.