Claire Machamer specializes in building and maintaining digital presence for brands and organizations by implementing strategies to improve user experience and scale audience. She was recently promoted to Chief Technology Officer at University of North Carolina School of the Arts and is responsible for fully integrating digital solutions into UNCSA’s strategic plan and leading all aspects of technology development. She was hired as the Director of Digital Media to establish and lead the Digital Media team and strategy for uncsa.edu. Before UNCSA, she worked at the University of Alabama Birmingham Health System managing their consumer-facing digital strategy. For nearly a decade, she was the Managing Digital Editor of the national magazine Southern Living. There she launched and supported the video strategy for SouthernLiving.com and oversaw record-breaking year-over-year audience growth (reaching 10MM unique users in a single month) across all platforms, media types, and social media channels.
7 Ways to Transform Your Digital Strategy
Director of Digital Media at the University of North Carolina School of the Arts and former Managing Editor of Southernliving.com shares proven strategies to improve user experience and scale audience. This session will explore case studies and best practices for monitoring analytics, creating social-first content, email testing, optimizing content for SEO, audience development, and more.